There are lots of good MLM programs out there and there are so many which are just the opposite. Obviously, people look at a lot of criteria when it comes to choosing the best program they want to join. I won't list tens of pages here, but I'll list down 3 of the most important criteria.

1. Product / Service

. How do you feel about the product?

. Do you think that it will benefit you even if there is no compensation plan attached to it?

. Do you think what you'll be paying is worth the product you'll get? (Sometimes the product can be expensive but the values and benefits it gives are worth many folds more than the amount you pay).

. Do you think that you can recommend this product/service to others without hesitation? If you can feel proud to recommend the product to others, you have a winning product in hand.

2. Company

Look for a stable company. Do some research. Normally, a company with 5 years in existence has a tendency to be a good company to join. This is especially true for the offline MLM and traditional business. Of course, some companies with 10 years of operation can go under too, but 5 years is a good first benchmark.

Bear in mind also that many top Network Marketing leaders join MLM companies within their first year operation. These people know the companies and the people behind the companies well - that's the only exception to choose a company with no proven track record. If you come across a new company with good product, great people behind it and an experienced direct upline, do diligent study on the company. You might be looking at a goldmine.

3. Upline

Upline are the people in your line of sponsorship. They have vested interest in your success and your growth. So, it is critical to at least know the person who introduces you to the program. This person doesn't have to be mega successful. However, he or she should be a person who has the right attitude and minds to succeed in the business. You will be interacting with him or her a lot. So, you might as well like this person. He or she should also have upline who have a good system to follow. Ask that person how you will grow your business 'together'.

If you can reach your upline a few levels above you, try to do so. Let them know that you are serious in the business and that they should give attention to you when you face any challenges. Good and smart upline will help his or her downline who are serious in building the business.

While these three criteria are not formal rules to follow, they will definitely help you succeed in your MLM business, whether it's online or offline.

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