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Alex A. Kecskes's Articles

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9 Secrets Mark Twain Taught Me About Advertising Whether he knew it or not, Sam Clemens had quite a bit to say about advertising. Here, among his many notable quotes, you’ll discover 9 refreshingly incisive nuggets of wisdom that can help you create stronger, more compelling ads. Meet Helen - Your New Online Teacher Get ready for the next giant leap in online learning, an animated, three- dimensional character that serves as the "face" of your computer. Your new “teacher” may have an angelic voice, calming hand gestures and more expressions than Marcel Marceu. It’s Not Funny Unless it Sells Does humor really work in advertising? Is it okay to get a few laughs when talking about your product or service? Does humor sell? A seasoned ad pro offers some sage advice and handy tips on the use of humor in advertising. 9 Product Naming Tips A brief overview that will help guide you through the subtleties of product naming. You’ll learn the importance of choosing a name that’s unique and benefit oriented, without being confusing or offensive—with some amusing examples of naming gaffes. You’ll also learn why fads, abbreviations and tongue twisters should be avoided. And why the name you ultimately choose must protect your company’s image. Closing in on Effective Advertising You’re spending a ton on advertising and you’re just not getting the results you expected. Customers aren’t calling. Nobody knows who you are. Or worse yet, they’re confusing you with your competition. Is it the writing? The design? The positioning? Here’s an unusual approach to closing in on why your ads aren’t working. Should You Write a Long-Copy Ad or Keep it Short? Should you write a long or short ad? The truth is, the reason people read ads has nothing to do with copy length. Sales Letters that Sell! A step-by-step guide to writing powerful sales letters that produce results. Packed with tips, techniques and proven strategies that turn letters, emails and mailers into high-impact selling tools. Learn to overcome the barriers to selling by tapping into the deepest psychological motivators of prospective buyers. Discover the three critically important parts of your offer, how to motivate procrastinators, and how to structure the all-important close that turns prospects into customers. 12 Sales-Boosting Strategies Want to boost profits and gain market share? Here are some things you can do to gain a bigger piece of the pie. 9 Tips for Better Copywriting Do you use weak verbs? Are you needlessly redundant or robotic in your use of long sentences? Do you sometimes overstate the obvious? Here are 9 handy tips that can improve and economize your writing.

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