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Talbert's Articles in eMail Marketing

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10 Email Writing Tips That Sell, Sell, Sell! But how do you write email that cuts cleanly through the mumbo jumbo of mass marketing and enhances customer relations, while also boosting sales? Follow these top 10 tips to writing email that sells, and watch your response rates grow faster than a Paul Shaffer retort. Email Marketing Realities Reality television has swept the nation, in case you haven't noticed. Everyone's talking about who should be kicked off this or that show next and why somebody or another can't last for long. People seem to enjoy talking about the "baddies" and "goodies," and apparently some primal need is filled when dealing with the "realities" of different situations. Do's and Don'ts of Email Marketing Nothing is more frustrating than trying to overcome a prospect's aversion to email marketing. Typically, the aversion was created by someone walking into the prospect's office and proffering email marketing as the silver bullet, a cure-all, and a magic wand. When email marketing failed to meet these lofty expectations, the prospect turned sour on the entire concept.

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